Timeline 1970's
Notable Events During the 1970's

1970
  • Established Noritake (U.K.) Ltd. In the United Kingdom
1971
  • Began production of filtration equipment
  • Stared to produce Earthenware
  • Started to produce Stoneware
1972
  • Established Noritake Lanka Porcelain (Pvt.) Ltd. in Sri Lanka
  • Began production of ceramic pipes

1973
  • Began production of diamond tools
1974
  • Established Noritake Porcelana Mfg. Inc. in the Philippines
1975
  • Noritake Ireland Limited, established in Ireland
1979
  • Began operation of the Craft Center
  • Began production of materials and equipment for the ceramics industry
1970
Noritake Expression China
Made of ivory china and painted with cause designes till 1977
For Export markets
1970
Contemporary Fine China
by Noritake
mark used on patterns for mass production
For Export markets
1970
Nitto Genuine Stoneware
First mark used on Noritake Nitto Stone Ware.
For Domestic Japanese and Export markets
1971
NITTOCRAFT
Mark used on products exported to Canada
Produced by Ide Pottery (present day Noritake Ide) and Noritake
For Export markets




1970
Noritake Folkstone Genuine Stoneware
used for intial stoneware products, was Dishwasher safe, with Japan Mark
Domestic Japanese markets
1971
Noritake Celandon
Used on green body china which was produced by adding green stain to the white porcelain
For Domestic Japanese
1971
Nittoroyal Ivory RC Japan
Mark used on second grade ivory china.
For Export market
1971
Noritake Primastone
2 Versions of the mark Mark used on the refined dinner ware stoneware range
For Export market
1972
Noritake Craftone
mark used on earthenware produced by Noritake Ide. finsihed with under-glaze.
For Export market
1972
Noritake Craftone
Mark used on wares for the Japanese Domestic Market
For Japanese Domestic market
1972
Noritake Hawaiian Holidays Yournger Image
Produced on produceds with a design of Hawaian Isanads. Was 2nd series of Younger Image.
Mark used till 1977
For Export markets
1972
Noritake Chidware Craftone
used on childrens sets produced by Noritake Ide
For Domestic Japanese market
















1973 Noritake Bone China
Studio-Collection
JAPAN
Marks appear in Gold, Blue, Grey, were used on craft work items produced of bone china till 1987
For Japanese Domestic Market
1973
Primadura
Marks appear in brown, blue or pale green.
Produced for the Commerical market, used as a reinforced tableware (heavy duty) in hotels and resturants.
There are 2 versions Primadura by Noritake and Noritake Primadur, both are marked with the ® Symbol
Words include ULTRA-HARD PORCELAIN
For ALL MARKETS

Patent Information

App number H04-009106
App date 1992/01/31
Reg number 2692695
Reg date 1994/08/31

Date of entry into force of prior right 1992/01/31
1973 Japanese Style Tableware

Made of white porcelain and was used initally on products with under-glaze paiting. it was later used on products with sin-in painting colour and was in blue and gold or in gold for those made of 'bone china'. Variations of this mark were later introduced in 1975 and 1987.
1974
Contemporary Fine China by Noritake Sri Lanka
Mark appears in Red, Brown till 1975, then chanced to Brown Arabesque on the outside and Black letters in 1975. All 3 examples are present.
For Export markets

Example Product
Image P Shadwick
1975
RC by Noritake
Philippines

For Domestic Japanese market
1975 Noritake Sticker

used for Japanese style tableware with over-glaze painting. The image on the right used a solid blue background with white text and bordered by a blue frame. The right side showed letters and frame only printed in gold - Both marks meant 'Noritake'. Used on items produced for the Japanese Domestic Market.
1975
Blue Noritake stamp, with Noritake Sticker

used for Japanese style craftware and tableware with sink-in blue glaze painting. It showed letters and frame only printed in gold - This mark simply stands for 'Noritake'. Used on items produced for the Japanese Domestic Market.
1975
Used on golf Figurines associated with the American golfer Arnold Palmer

For Export market
1975
Noritake Stoneware
Produced by Nippon Yogyo (Present dady Noritake Nichiyo), used later on stoneware produced by Sone Pottery (present day Noritake Sone)

For Export market
1976
Capitol Ireland
Backstamp used in the starting period of Noritke Ireland due to technical inferority compared with Noritake's standard quality level. The products were exported maily to European countries.
1976
Mark used on objects of craftwork, ornaments, etc on items made of white porcelain and ivory china. Mark appears in Gold, Gold-Brown, or Blue

For Japanese Domestic market

Patent Information
App number S51-066739
App date 1976/09/30
Reg number 1427275
Reg date 1980/07/31

Date of entry into force of prior right 1976/09/30

1976
Mark used on craft ornaments and ornament trays. Mark appears in Gold Decal

For Japanese Domestic market


1976
Geunine Stoneware by Noritake

Made In Japan

For Export market and
For Japanese Domestic market
1976
Versatone
Versatone was a new product line of Noritake, which could be used in the oven including microwave ovens, and dish washer, it has strong resistant properties.
Mark used until 1984
There are 2 versions of this mark, the other version has the words Dishwasher Safe, Oven and Microwave Safe.

For Export market and

For Japanese Domestic market
1976
Marked used on over glazed products produced at the Philippines factory

For Export markets
1976
Noritake Japanese Tableware Series

Produced for the Japanese Domestic Market which was created by examing the 'then' current Japanese eating habits as a mixture of Japanese, Chinese, and Western Styles.
1977
Mark used on a special range of products, designed by Pierre Cardin a well known French Fashion Designer

For Export market and
For Japanese Domestic market
1977
Noritake Stoneware
Text 'Oven Safe, Detergent Safe, Microwave Oven Safe
Made in Japan

For Export market and
For Japanese Domestic market
1977
This mark was used on products products at Noritake Philippines factory which were patined by brush. Wide bright blue border on biscuit-fired bodies.

For Export markets
1977
RC Ireland by Noritake.
Mark used on second grade products of Noritake Ireland. Similar to RC Marks used at other Factories for second grade products.

For Export market
1978
Noritake Versatone II Series
Backstampe used on second series of verstone products with strong taste of casualness both in shape and painting. Used till 1983. For the Export Market.
1979
Noritake Since 1904 JAPAN
Mark used on Western Style Tableware in the Diamond Collection. Mark is Gold Decal

For Export market and
For Japanese Domestic market

Patent Information
App number S54-020691
App date 1979/03/22
Reg number 1642516
Reg date 1983/12/26
Date of entry into force of prior right 1979/03/22

1979
Mark used on the Japanese Style tableware in the Diamond Collection

For Japanese Domestic market
1979
Mark commemorated the 75th Anniversary of Noritake
The pattern was used on Dinnerware and the technique required underglaze and overglaze for decoration.

For Export market and
For Japanese Domestic market
1979
Noritake Guild Collection
Mark used on pieces requiring high end painted techniques by Noritake

For Export market and
For Japanese Domestic market
1979
Noritake Ireland
Mark used on Second Grade bodies produced by the Noritake Ireland Factory.

For Export markets
1979
Noritake Studio Collection
Mark used on the Japanese Style tableware in the Diamond Collection

For Export markets
1979
Noritake Versatone 'Orient'
Mark used on 3rd series of the Versatone range of products, range was presented in oriental taste and in shape and painting. This like Was Oven, Microwave Oven and dishwasher safe
Very strong china

For Export market